Editorial Work
Categories
Art Direction
Client
Current Obsession, Vogue, Auaha Magazine
Project
Services
Concept Development Creative Direction for Publications & Brands Casting & Talent Direction Visual Storytelling & Narrative Systems Commissioned Editorial & Campaigns Cultural & Contextual Direction
Year
2018 - Current
I’m drawn to editorial work that shifts how we remember work that doesn’t just reflect culture, but actively shapes it.
My practice as an art director moves across fashion, arts, and publishing — shaping visual and narrative direction from concept through to publication. Casting, creative direction, on-set leadership — building work that is both precise and grounded.
My work has been published and presented across international and local platforms, including Vogue, Current Obsession, alongside Aotearoa titles such as VIVA, Bad Apple, and Strange Goods. Across each context, the focus stays the same: placing Aotearoa talent on global stages without losing the specificity of where it comes from.
I’m drawn to editorial work that shifts how we remember work that doesn’t just reflect culture, but actively shapes it.
My practice as an art director moves across fashion, arts, and publishing — shaping visual and narrative direction from concept through to publication. Casting, creative direction, on-set leadership — building work that is both precise and grounded.
My work has been published and presented across international and local platforms, including Vogue, Current Obsession, alongside Aotearoa titles such as VIVA, Bad Apple, and Strange Goods. Across each context, the focus stays the same: placing Aotearoa talent on global stages without losing the specificity of where it comes from.
Each project begins with research — listening, observing, and understanding what’s already present. From there, I build a visual language across casting, styling, location, and narrative — so the work holds together as a whole, not just a single image.
The process is grounded in how I work with people. On set, I bring clarity to the room — people understand the intent, their role within it, and what we’re making together. I work closely with talent to shape something that reflects both the direction of the work and who they are, with a strong focus on Aotearoa artists and emerging voices. The aim is to create an environment where people feel seen, can show up properly, and contribute to something that holds meaning beyond the moment it’s made.
Alongside commissioned work, I bring a strong focus on cultural direction — grounding each project in the right context, particularly across kaupapa Māori, place-based storytelling, and identity-led narratives.
Each project begins with research — listening, observing, and understanding what’s already present. From there, I build a visual language across casting, styling, location, and narrative — so the work holds together as a whole, not just a single image.
The process is grounded in how I work with people. On set, I bring clarity to the room — people understand the intent, their role within it, and what we’re making together. I work closely with talent to shape something that reflects both the direction of the work and who they are, with a strong focus on Aotearoa artists and emerging voices. The aim is to create an environment where people feel seen, can show up properly, and contribute to something that holds meaning beyond the moment it’s made.
Alongside commissioned work, I bring a strong focus on cultural direction — grounding each project in the right context, particularly across kaupapa Māori, place-based storytelling, and identity-led narratives.
At its core, this practice is about amplification, carrying Aotearoa voices outward, beyond the page while contributing to the wider cultural conversation in a way that is distinct and enduring.
At its core, this practice is about amplification, carrying Aotearoa voices outward, beyond the page while contributing to the wider cultural conversation in a way that is distinct and enduring.
