What I do

Creative direction
Campaign thinking across platforms and spaces
Cultural programming that drives connection and commercial performance
Building identities and environments people return to

Proven outcomes

600% increase in operational income in one year
Sustained growth beyond initial uplift
30% increase in foot traffic during low periods for retailers
83% box office performance across festival programmes

My work sits between cultural leadership and commercial practice —
grounded in mātauranga, shaped through experience.

I everything I do create work people can feel, return to, and carry forward.

Mā te rongo, ka mōhio.
Mā te mōhio, ka mārama.
Mā te mārama, ka mātau.
Mā te mātau, ka ora.