I design creative systems, cultural programmes, and public work that shift how people experience, participate, and belong.
Grounded in whakapapa and citational practice, the work begins with research and ideation — to understand place, people, and context before we shape what comes next together.
I design creative systems, cultural programmes, and public work that shift how people experience, participate, and belong.
Grounded in whakapapa and citational practice, the work begins with research and ideation — to understand place, people, and context before we shape what comes next together.
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Kia ora,
I’m Hāmiora Bailey
a creative director, curator and cultural strategist based in Tāmaki Makaurau.
I work with artists, organisations, and institutions across Aotearoa and internationally, developing projects at scale through intentional, collaborative delivery.
Recently:
Executive Director,
Auckland Pride (2023 - current);
Kaiwhakahaere Takatāpui, Auckland Pride (2021 - 2023);
Practice Lead, ColensoBBDO
(2020 - 2023).
Kia ora,
I’m Hāmiora Bailey
a creative director, curator and cultural strategist based in Tāmaki Makaurau.
I work with artists, organisations, and institutions across Aotearoa and internationally, developing projects at scale through intentional, collaborative delivery.
Recently:
Executive Director,
Auckland Pride (2023 - current);
Kaiwhakahaere Takatāpui, Auckland Pride (2021 - 2023);
Practice Lead, ColensoBBDO
(2020 - 2023).
Approach
Each project begins the same way:
understanding whakapapa, tracing what has come before, and being explicit about what the work needs to do.
From there, I bring together the right people — artists, partners, communities — and build the conditions for the work to be made collectively.
The role shifts depending on what’s required:
sometimes leading strategy and structure, sometimes shaping creative direction, sometimes facilitating space so others can lead.
The focus is always on making work that is useful, grounded, and able to hold beyond its first presentation — work that can grow, adapt, and continue to serve the people it was made for.
Approach
My work has driven exponential organisational growth, revitalised precincts through off-peak periods, and sustained high performance across complex, large-scale programmes.
Alongside this, I’ve built new client relationships, shaped emerging creative practice within agency environments, and brokered international touring pathways for artists.
At its core, the work shifts cultural memory and identity. When people change, environments follow.
Each project is distinct — shaped by context, ambition, and place — but the approach remains constant: clarity of intent, the right people in the room, and a way of making together that creates lasting change.
