5G Street Museum
Categories
Creative Direction, Cultural Strategy
Client
Spark
Project
5G Street Museum
Services
Cultural Consultancy Strategy
Year
2022
The project began with a need to reframe — how emerging technology could be used not as spectacle, but as a tool for connection to place, memory, and public experience.
Working with Spark, we developed the 5G Street Museum as a distributed platform — embedding digital storytelling into the fabric of the city. Using 5G-enabled AR, the work merged physical and digital environments, allowing audiences to encounter layered narratives in situ, transforming everyday locations into sites of discovery.
The project began with a need to reframe — how emerging technology could be used not as spectacle, but as a tool for connection to place, memory, and public experience.
Working with Spark, we developed the 5G Street Museum as a distributed platform — embedding digital storytelling into the fabric of the city. Using 5G-enabled AR, the work merged physical and digital environments, allowing audiences to encounter layered narratives in situ, transforming everyday locations into sites of discovery.
The approach brought together creative direction, content development, and spatial thinking into a cohesive system. Artists, technologists, and partners worked collaboratively to create works that were grounded in Aotearoa, while demonstrating the potential of new infrastructure. Each experience was designed to be intuitive and accessible, ensuring the technology enhanced — rather than distracted from — the storytelling.
The approach brought together creative direction, content development, and spatial thinking into a cohesive system. Artists, technologists, and partners worked collaboratively to create works that were grounded in Aotearoa, while demonstrating the potential of new infrastructure. Each experience was designed to be intuitive and accessible, ensuring the technology enhanced — rather than distracted from — the storytelling.
Tested across multiple sites and formats, the system balanced consistency with flexibility, allowing the platform to scale while maintaining a clear and recognisable identity.
The result is a new model for public engagement — positioning Spark as both a technology leader and a cultural contributor. The 5G Street Museum transforms the street into a living archive, where stories, histories, and future possibilities coexist, and where audiences are invited to engage with the city in entirely new ways.
Tested across multiple sites and formats, the system balanced consistency with flexibility, allowing the platform to scale while maintaining a clear and recognisable identity.
The result is a new model for public engagement — positioning Spark as both a technology leader and a cultural contributor. The 5G Street Museum transforms the street into a living archive, where stories, histories, and future possibilities coexist, and where audiences are invited to engage with the city in entirely new ways.
